01 — It reads you back
Your brief, read back.
Before a word is written.
The moment you hit Generate, most tools start guessing. The Director first tells you who it thinks this is for and what should land — its best read pre-selected, one tap to change, or put it in your own words.
- Who it’s for and what should land, reflected back first
- Its read pre-picked — confirm in a tap, or write your own
VideoWhy your cat knocks things off the table
Here’s how we read your brief
Confirm we’ve got it — or change the audience or the win. Pick what fits, write your own, or just continue.
1.Who’s it for?
Cat owners who’ve lost a mug or twoAnyone who loves weird animal factsWrite my own…2.What should land?
It’s instinct, not spiteThree easy ways to stop itWrite my own…02 — Hook and voice
The first three seconds,
chosen on purpose.
Six opening moves — the Contrarian, the Insider, the Proven Winner and more — and the Director picks the one your brief calls for. It also decides who carries the audio: a narrator, people on screen, or nobody at all. Disagree? Swap either before a frame exists.
- Six hook archetypes, each a different opening move
- Narrator, in-scene dialogue, or no speech — set up front
Here’s your setup
The hook
The Fortune TellerSomething new is coming, and it changes the game in your niche.The ContrarianA take that challenges what everyone in the niche believes.The InsiderA hidden truth or inside knowledge most people don't have.The Proven WinnerLead with the result, then back into how.The MagnetSomething so striking the viewer physically can't scroll past.The ConnectorTwo things that don't belong together, put side by side.
The audio
NarratorAn unseen voice explains it over the visuals.In-scene dialoguePeople on screen speak — to camera, or to each other.No speechNobody speaks. The visuals and sound effects carry it.
03 — Run or review
Let it run.
Or approve every shot.
In a hurry? Generate it all and come back to a finished video. Want the wheel? Review each step — the script, then every scene’s direction, then each shot as it renders — and re-roll any single shot without redoing the rest.
- Generate it all, or review each step — your call, every run
- Every shot’s direction editable before it renders
Scene 1Hook/ Hook
0:00 / 0:088sv2 • 30m agoClip8s
Reframe the starting shot
Subject: presenter on the edge of the bed holding the Apex Heritage Pro high-tops up toward the lens
Action: leans in, easy grin, turns the canvas sneaker so the lamp catches the stitching; genuinely hyped, unscripted energy
Camera: eye-level selfie, gentle handheld
Composition: medium selfie, portrait close on his face with the shoe entering frame
Focus: shallow focus, warm bokeh behindVoice: Young man, early twenties, relaxed mid-pitch with a warm slightly raspy timbre, casual laid-back cadence, quietly hyped and genuine — like a mate putting you onto something.Spoken aloud by the person on camera, lip-synced: "Okay, I've gotta talk about these. These canvas high-tops? Honestly, best pair I've owned in years."
Scene 2Product show/ Core
0:00 / 0:088sv1 • 32m agoClip8s
Reframe the starting shot
Subject: the Apex Heritage Pro pair held up at chest height, ankle patches toward camera
Action: sits back on the bed and turns both shoes to show the white toe caps and the stitching; proud, easy smile
Camera: eye-level, small push-in
Composition: medium, the pair centred in front of his chest, posters behind
Focus: crisp on the canvas weave, the room soft behindVoice: Young man, early twenties, relaxed mid-pitch with a warm slightly raspy timbre, casual laid-back cadence, quietly hyped and genuine — like a mate putting you onto something.Spoken aloud by the person on camera, lip-synced: "Proper canvas, proper stitching — and they only look better the more you wear them."
Scene 3CTA/ Payoff
0:00 / 0:088sv1 • 31m agoClip8s
Reframe the starting shot
Subject: presenter holding one Apex Heritage Pro toward the lens
Action: genuine smile, relaxed and settled; a small nod as he wraps up
Camera: eye-level selfie, settles to a hold
Composition: medium selfie, portrait close on his face, the shoe low in frameVoice: Young man, early twenties, relaxed mid-pitch with a warm slightly raspy timbre, casual laid-back cadence, quietly hyped and genuine — like a mate putting you onto something.Spoken aloud by the person on camera, lip-synced: "Link's below. Grab a pair before your size goes."
04 — Your footage
Got real footage?
Slot it into the plan.
For ads, the shot plan marks every beat as AI-made or yours. Flip the product close-ups to Your footage and they’re held as slots for your real clips — everything else is generated around them.
- Each beat set to AI or Your footage, one tap apiece
- Reserved beats land in Studio as slots for your clips
Shot plan
Each beat is either AI-generated or a slot for your own footage. Set them all to AI for a fully-AI ad.
1Hook — a dark trailheadAIYour footage
2Product close-upAIYour footage
Your close-up of the zip and hood
3The climbAIYour footage
4Waterproof testAIYour footage
Your clip of rain beading off the shell
5Sunrise summit + taglineAIYour footage
05 — Finish in Studio
It lands in Studio.
Every frame still yours.
The finished video opens in TurboClip Studio — scenes, voice, captions and music on one timeline. Retime a beat, restyle the captions, re-roll a scene, then export.
- Scenes, narration, captions and music on one timeline
- Re-roll a single scene without starting over
One Director
Every format, directed the same way.
Video
Narrated videos
Hook, voice, format and pacing set from the brief — then a script and a scene-by-scene plan you can approve.
Ad
UGC and product ads
An ad setup and a shot plan: a presenter, your real product, and slots for footage you already have.
Explore the AI Ad Creator →Slideshow
Slideshows
The angle, the opening hook and every slide’s copy, with imagery to match — then one Generate.
Explore slideshows →Your brand, throughout
Your brand. Your facts.
A stronger starting point.
Upload product specs, course material, brand guidelines. Drop in reference images so every visual lands on-brand. TurboClip grounds the script in your facts and the visuals in your aesthetic — not whatever the model half-remembers from the internet.
- Brand-consistent visuals — start/end frames + up to 5 style references. Every scene matches your aesthetic.
- Data Sources (RAG) — upload docs, AI works from your facts.
- Pick your AI — mix & match top-in-class models per project.
DATA SOURCES · 4 ATTACHED
brand-voice-2026.pdf
1.2 MB
product-one-pager.docx
847 KB
customer-research.pdf
3.4 MB
launch-talking-points.md
12 KB
Script grounded in 4 sources · Ready for your review
Under the hood
Powered by the best models in AI.
The Director’s judgement runs on a frontier text model, and the setup it hands over routes each job to the model that does it best — the scenes, the motion, the voice. Swap any of them per project, and the day a better one ships, it’s in your dropdown.
Direction
GPT-6 Astra
Opus 5.5 · Gemini 3.1 Pro
Reads the brief, picks the hook, writes the script and shots
Imagery
GPT Image 2.5
Nano Banana (3 Pro)
Every scene styled to the plan, up to 4K
Motion
Seedance 2.5
MiniMax H3 · Gemini Omni Flash · Seedance 2.0 · Kling V3
AI video with native audio
Voice & score
ElevenLabs
Lyria 3.5
Narration and a music bed, already mixed
New models added as they launch — every setup is directed on the current frontier.
FAQ
Questions, answered.
The setup your brief implies — before anything renders. It reads your brief back first (who it’s for, what should land), then proposes the rest: the hook — one of six opening moves — who carries the audio (a narrator, people on screen, or nobody), plus format, tone, pacing and point of view.
Every choice is pre-picked and one tap to change. Agree and continue, swap anything, or write your own. For ads it also lays out a shot plan where each beat can be AI-made or kept for your own footage.
Yes. Once the setup looks right, choose Generate it all to go straight to a finished video, or Review each step to approve the script and every scene’s direction first — and re-roll any single scene without redoing the rest.
Either way, the finished video opens in TurboClip Studio, where every frame stays editable.
Minutes. A full narrated, captioned video is typically ready in a couple of minutes; a slideshow in seconds. The same thing by hand — scripting, voiceover, sourcing visuals, editing, captioning — takes most creators hours.
Let the pipeline run end-to-end and come back to a finished draft, or review at each step. Either way, the slow part of content creation is gone.
Yes. TurboClip is model-agnostic — every stage of the pipeline runs on frontier, best-in-class AI models, and you pick which to use per project based on your budget and quality needs.
That choice spans scripting & vision, image generation, video animation, and voice — reach for fast, economical models while drafting and premium models for the final cut. And because we're never tied to one provider, the day a better model ships, we add it — you're always on the current frontier without lifting a finger.
Not at all. TurboClip is designed so anyone can go from an idea to a finished video or slideshow without any technical skills. Type what you want, click generate, and you’re done.
But if you want more control, it’s there. Behind the simple starting point are 100+ configuration options — platform, format, tone, audience, pacing, AI models, reference images, data sources, and production notes. TurboClip Studio gives you scene-by-scene control over every detail. Beginners never need to touch these; power users can tune everything.
Yes — this is one of TurboClip’s strongest features. Upload reference images (start/end frames and up to 5 style references) to guide the AI’s visual output and maintain a consistent look across all your content.
You can also upload data source documents — product descriptions, brand guidelines, research, lesson plans — and the AI will ground its scripts in your actual data rather than general knowledge. This means factually accurate, brand-consistent content instead of generic AI output.
As accurate as the information you give it. Upload your own data sources — product specs, research, brand guidelines, notes — and the AI writes from *your* facts, not generic guesses.
For anything it’s unsure of, it can research reputable sources on the web to get the detail right. So instead of confident-sounding filler, you get content that holds up — the difference between something you can publish and something you have to fact-check first.
Founder-led
You'll be talking to the people who built it.
TurboClip is founder-run. Hit a wall, want a feature, or just want a second pair of eyes on your first ad? Real humans answer — not a ticket queue that forgets you by Monday.
You own the copyright to everything you make Private by default We never train our models on your content
Brief in. Video out.
Your next video, directed by you.
Bring one sentence. The Director reads it back, picks the hook and lays out the shots — you approve what renders.
Free to try · No credit card required